There are few opportunities these days to get in while the getting is good. Oh to be that person who bought Shopify back in 2015 for $17 a share, or Google in 2004 for $85. Today these two company's shares are trading at around $1500 and $1700, respectively. For many of us, it is a dream to get in with a small tech startup before they hit big.
AIRO.LIFE could be that company. The majority of their advertising is based on their "Be Free Phone" – free smartphone and data plan, which is targeted towards their end users, Millennials, Gen Z and Generation C. However, their current marketing campaign really only speaks to the tip of the iceberg with respect to what they, as a company, can offer users and brands.
Business Model and Philosophy
AIRO. LIFE's mission is to use their Be Free Phone as a means to access information and evidence based research for the education, energy, and communications sectors while always keeping the environment at the forefront. The Mission Statement is anchored on four pillars:
AIRO.LIFE is part of the next wave of companies that have adopted a critical business model, taking into consideration more than the bottom line while keeping profit in mind. This business model is groundbreaking in the telecommunications, media and advertising industries. (https://airo.life/blogs/news/what-is-airo-life)
Changing the Game
Not only is their philosophy and business model fresh, but AIRO.LIFE also brings something entirely new for brands and advertisers alike, changing how telecommunications and advertising will happen going forward. Their business model is described by Shalicia Harris, Head of Business Development for AIRO.LIFE, as a ". . . symbiotic ecosystem . . ." where users drive the content they see, brands get more screen time than ever thought possible, and there is a high return on investment. It is a pretty magical formula, in fact - brilliant.
AIRO.LIFE understands that both time and money are finite, and they want to maximize both for their users and brands – while driving quality service and respecting their ethos.
Your average smartphone user spends about 2 hours and 18 minutes on social media per day and approximately 5 hours and 42 minutes total on their smartphones. A plethora of brands are left competing for visibility in a two-hour window.
AIRO.LIFE is changing that equation with their innovative features:
The Native Bar alone increases visibility for brands up to 3 hours and 18 minutes from 2 hours and 18 minutes. When the Lock Screen is included in that equation, brands can access potential consumers for upwards of 10 hours per day! An astounding increase in exposure – critically multiplying the amount of time brands have in front of users by five. Together AIRO. LIFE's two mechanisms are offering brands over 13 hours of access to potential consumers versus the 2 hours and 18 minutes they get now
Key outcomes for Brands as a result of this visibility include:
The above outcomes are invaluable for brands that operate in a highly competitive market where everyone is fighting for a user's limited time.
Playing Devils Advocate
You might be thinking: "Users will get tired of a free phone that has ads playing constantly." Usually, I would 100% agree with you, however, AIRO.LIFE is allowing its users to drive the content while offering content that is educational and mind-expanding. As an example, they have announced that they are partnering with UNDERKNOWN. UNDERKNOWN is the number one science video publisher on social media and recent winner of a Webby, beating out the likes of the BBC, NASA and PBS. This is not your average content! No more fuzzy socks and sweatshirts made out of sleeping bag materials bouncing across your screen. Thank goodness.
To Wrap Up
Yes, AIRO.LIFE is just starting out, but they have done the market research to know what they are doing. Their Founder, Doug Mochrie, has assembled a team that has the experience of working with companies that have made it and have grown from nothing to beyond what was imaginable.
AIRO.LIFE offers what would seem to be the best of both worlds for its two target audiences: users and brands. For users, they are offering: a free smartphone, free data plan, and unlimited opportunities for connection and growth that the users drive. For brands, they provide rich data, low-cost marketing and five times the visibility of Facebook. Everyone comes out a winner.
The Telecommunications Industry has been operating largely unfettered and over time has become, both in Canada and the United States (US), ruled by a few large players. This makes competition by smaller companies very difficult if not impossible.
This lack of competition is what drives up the price of your smartphone and plan. North America has some of the highest costs for cell phone services in the world.